User generated branding : integrating user generated content into brand management /

Bibliographic Details

Main Author:	Arnhold, Ulrike
Corporate Author:	SpringerLink (Online service)
Format:	Thesis eBook
Language:	English
Published:	Wiesbaden : Gabler, 2010.
Series:	Gabler Research : Innovatives Markenmanagement
Subjects:	Branding (Marketing) User-generated content. Electronic books.
Online Access:	Connect to the full text of this electronic book