Big bucks, big pharma : marketing disease & pushing drugs /

Big Bucks, Big Pharma pulls back the curtain on the multi-billion dollar pharmaceutical industry to expose the insidious ways that illness is used, manipulated, and in some instances created, for capital gain. Focusing on the industry's marketing practices, media scholars and health professiona...

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Bibliographic Details

Corporate Author:	Media Education Foundation
Other Authors:	Ridberg, Ronit (Producer, Screenwriter), Goodman, Amy, 1957- (Narrator)
Format:	Video DVD
Language:	English
Published:	Northampton, MA : Media Education Foundation, [2006]
Subjects:	Pharmaceutical industry > Marketing. Direct-to-consumer prescription drug advertising. Drugs > Marketing. Marketing of Health Services > ethics. Drug Industry > economics. Economics, Pharmaceutical. Nonfiction films. Documentary films.
Online Access:	Connect to materials related to this title online