Econometric models in marketing /

In the 16th Edition of Advances in Econometrics, we present twelve papers discussing the current interface between Marketing and Econometrics. The authors are leading scholars in the fields and introduce the latest models for analysing marketing data. The papers are representative of the types of pr...

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Bibliographic Details

Corporate Author:	Emerald Publishing Group
Other Authors:	Franses, Philip Hans, 1963-, Montgomery, A. (Alan)
Format:	eBook
Language:	English
Published:	Amsterdam ; New York : JAI, 2002.
Series:	Advances in econometrics ; v. 16.
Subjects:	Marketing > Econometric models. Business & Economics > Advertising & Promotion. Science > General. Market research. Econometrics. Electronic books.
Online Access:	Connect to the full text of this electronic book