Econometric models in marketing /
In the 16th Edition of Advances in Econometrics, we present twelve papers discussing the current interface between Marketing and Econometrics. The authors are leading scholars in the fields and introduce the latest models for analysing marketing data. The papers are representative of the types of pr...
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| Other Authors: | , |
| Format: | eBook |
| Language: | English |
| Published: |
Amsterdam ; New York :
JAI,
2002.
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| Series: | Advances in econometrics ;
v. 16. |
| Subjects: | |
| Online Access: | Connect to the full text of this electronic book |