Corporate reputation : managing opportunities and threats /

Bibliographic Details
Corporate Author:	ebrary, Inc
Other Authors:	Burke, Ronald J., Martin, Graeme, Cooper, Cary L.
Format:	eBook
Language:	English
Published:	Farnham, England ; Burlington, Vt. : Gower, [2011]
Subjects:	Corporate image. Brand name products > Management. Corporations > Public relations. Organizational effectiveness. Performance > Management. Electronic books.
Online Access:	Connect to the full text of this electronic book