Neuroscience of preference and choice : cognitive and neural mechanisms /

One of the most pressing questions in neuroscience, psychology and economics today is how does the brain generate preferences and make choices? With a unique interdisciplinary approach, this volume is among the first to explore the cognitive and neural mechanisms mediating the generation of the pref...

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Bibliographic Details

Corporate Author:	ScienceDirect (Online service)
Other Authors:	Dolan, Raymond J., Sharot, Tali
Format:	eBook
Language:	English
Published:	Oxford : Academic, 2011.
Subjects:	Neuropsychology. Choice (Psychology) Electronic books.
Online Access:	Connect to the full text of this electronic book