The daily you : how the new advertising industry is defining your identity and your worth /

The Internet is often hyped as a means to enhanced consumer power, a hypercustomized media world where individuals exercise unprecedented control over what they see and do. That is the scenario media guru Nicholas Negroponte predicted in the 1990s, with his hypothetical online newspaper The Daily Me...

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Bibliographic Details

Main Author:	Turow, Joseph
Format:	Book
Language:	English
Published:	New Haven, Conn. : Yale University Press, [2011]
Subjects:	Consumer profiling. Marketing > Technological innovations. Customer services > Technological innovations. Advertising.