Sports media : transformation, integration, consumption /

"Looking toward a future with increasingly hybridized media offerings, Sports Media: Transformation, Integration, Consumption examines sports media scholarship and its role in facilitating understanding of the increasingly complex world of sports media. Acknowledging that consumer demand for sp...

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Bibliographic Details
Corporate Author: ebrary, Inc
Other Authors: Billings, Andrew C.
Format: eBook
Language:English
Published: New York : Routledge, 2011.
Series:Electronic media research series.
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Call Number: GV742 .S676 2011eb
 
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