Encyclopedia of sports management and marketing /

Encyclopedia of sports management and marketing /

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Introduces from a management perspective the "principles and procedures of economics, budgeting and finance; leadership; governance; communication; business law and ethics; and human resources practices; all in the sports context. On the marketing side this reference resource explores two broad...

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Bibliographic Details
Corporate Author: Sage Publications
Other Authors: Swayne, Linda E., Dodds, Mark
Format: eBook
Language:English
Published: Thousand Oaks, Calif. : Sage, [2011]
Series:Gale virtual reference library.
Subjects:
Sports administration > Encyclopedias.
Sports > Marketing > Encyclopedias.
Electronic books.
Reference books.
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Call Number: GV716 .E53 2011eb
 
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GV716 .E53 2011eb Available