Seducing the subconscious : the psychology of emotional influence in advertising /

Bibliographic Details
Main Author:	Heath, Robert, 1947-
Format:	eBook
Language:	English
Published:	Chichester, West Sussex ; Hoboken, NJ : Wiley, 2012.
Series:	Wiley Online Library.
Subjects:	Advertising > Psychological aspects. Emotions. BUSINESS & ECONOMICS / Advertising & Promotion. Electronic books.
Online Access:	Connect to the full text of this electronic book