Culture and public relations : links and implications /

Culture and Public Relations explores the impact of culture, societal and organizational, through the global lens of public relations. Structuring the volume around three themes, culture as an environment for public relations, the culture of PR globally and the impact of PR on culture, the editors...

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Bibliographic Details

Other Authors:	Sriramesh, Krishnamurthy, Verčič, Dejan
Format:	Book
Language:	English
Published:	New York : Routledge, 2012.
Series:	Routledge communication series.
Subjects:	Public relations > Cross-cultural studies. Intercultural communication.