Marketing to the campus crowd : everything you need to know to capture the $200 billion college market /

Whether you're an experienced college marketer or new to the field, Marketing to the Campus Crowd is required reading for any company eager to boost its bottom line and establish long-term brand loyalty. Industry expert and consultant David A. Morrison discusses the three most common mistakes,...

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Bibliographic Details

Main Author:	Morrison, David A. (David Ashley)
Format:	eBook
Language:	English
Published:	Chicago : Dearborn Trade Pub., 2004.
Subjects:	College students as consumers > United States. Marketing > United States. Universities and colleges. Electronic books.
Online Access:	Connect to the full text of this electronic book