Designing brand identity : an essential guide for the whole branding team /

"A revised new edition of the bestselling toolkit for creating, building, and maintaining a strong brand. From research and analysis through brand strategy, design development through application design, and identity standards through launch and governance, Designing Brand Identity, Fourth Edit...

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Bibliographic Details
Main Author: Wheeler, Alina
Corporate Author: ebrary, Inc
Format: eBook
Language:English
Published: Hoboken, N.J. : John Wiley & Sons, Inc., 2013.
Edition:4th ed.
Subjects:
Online Access:Connect to the full text of this electronic book