Qualitative consumer & marketing research /

Written for students, scholars and marketing research practitioners by three qualitative marketing research pioneers, this book takes readers through the basics to an advanced understanding of the state of the art in qualitative marketing and consumer research. The book offers readers a practical gu...

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Bibliographic Details

Main Author:	Belk, Russell W.
Other Authors:	Fischer, Eileen, 1959-, Kozinets, Robert V., 1964-
Format:	Book
Language:	English
Published:	Los Angeles : SAGE Publications, 2013.
Subjects:	Marketing research. Consumers > Research. Qualitative research.