Sports marketing 2013 /

Bibliographic Details
Main Author: Miller, Richard K. (Richard Kendall), 1946-
Corporate Author: Richard K. Miller & Associates
Other Authors: Washington, Kelli D.
Format: eBook
Language:English
Published: Loganville, GA : Richard K Miller & Associates, [2012]
Subjects:
Online Access:Connect to the full text of this electronic book
Table of Contents:
  • Part I: Market summary - Top sports cities - Sports market segments - Advertising & sponsorships - Concessions - Fantasy sports - Game promotions - Licensing - Memorabilia - Participation & recreation - Sporting goods - sports fans - Sports management - Sports travel - Stadiums & arenas - Ticketing - Part II: Sports media - Sports television broadcasting - Sports radio - Sports periodicals - Newspaper sports sections - Sports online - Mobile - Part III: Professional League sports - Major League baseball - National Basketball Association - National Football League - National Hockey League - Major League Soccer - Women's National Basketball Association - Professional Lacrosse - Arena Football League - Minor League Sports Part IV: Individual sports - Cycling - Golf - Tennis - Part V: Motorsports - Indycar - Nascar - Auto racing circuits - Motocross - Supercross Part VI: Fighting Sports, etc.