Unconscious branding : how neuroscience can empower (and inspire) marketing /

For too long marketers have been asking the wrong question. If consumers make decisions unconsciously, why do we persist in asking them directly through traditional marketing research why they do what they do? They simply can't tell us because they don't really know. Before marketers devel...

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Bibliographic Details

Main Author:	Van Praet, Douglas
Format:	Book
Language:	English
Published:	New York : Palgrave Macmillan, 2012.
Edition:	First edition.
Subjects:	Consumer behavior > Psychological aspects. Marketing > Psychological aspects. BUSINESS & ECONOMICS / Marketing / General. BUSINESS & ECONOMICS / Marketing / Research.