Consumer cosmopolitanism in the age of globalization /

Consumer cosmopolitanism in the age of globalization /

Cosmopolitans are individuals with a distinctive kind of extended national and international orientation, a global vision and sense of belonging to the world. These people are sophisticated and importantly engaged in the cultures outside of local geographical boundaries. Information about cosmopolit...

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Bibliographic Details
Corporate Author: ebrary, Inc
Other Authors: Prince, Melvin
Format: eBook
Language:English
Published: [New York, N.Y.] (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2012.
Edition:1st ed.
Series:Consumer behavior collection.
Subjects:
Consumer behavior.
Cosmopolitanism.
Market segmentation.
Globalization.
acculturation
animosity
beliefs
consumers
cosmopolitan
culture
consumption
customs
ethnocentrism
globalization
social identity
international
locals
materialism
national identity
purchase behavior
relationship marketing
market segmentation
tastes
values
xenocentrism
Electronic books.
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Call Number: HF5415.32 .C653 2012eb
 
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