The great American blow-up : puffery in advertising and selling /

The great American blow-up : puffery in advertising and selling /

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Bibliographic Details
Main Author: Preston, Ivan L., 1931-
Format: eBook
Language:English
Published: Madison, Wis. : University of Wisconsin Press, [1996]
Edition:Rev. ed.
Subjects:
Advertising laws > United States.
Selling.
Advertising > United States.
Electronic books.
Online Access:Connect to the full text of this electronic book
Description
Item Description:Electronic resource.
Physical Description:1 online resource (viii, 243 pages )
Bibliography:Includes bibliographical references (pages 197-227) and index.
ISBN:9780299152536