%0 eBook %A Preston, Ivan L., 1931- %I University of Wisconsin Press %D 1996 %C Madison, Wis. %G English %@ 9780299152536 %T The great American blow-up : puffery in advertising and selling %U http://proxy.library.tamu.edu/login?url=http://muse.jhu.edu/books/9780299152536/ %7 Rev. ed.