Airport marketing /

Bibliographic Details
Main Author: Halpern, Nigel
Corporate Author: ebrary, Inc
Other Authors: Graham, Anne, 1958-
Format: eBook
Language:English
Published: New York : Routledge, 2013.
Subjects:
Online Access:Connect to the full text of this electronic book

MARC

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245 1 0 |a Airport marketing /  |c Nigel Halpern and Anne Graham. 
264 1 |a New York :  |b Routledge,  |c 2013. 
300 |a 1 online resource (xvii, 225 pages) :  |b illustrations 
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504 |a Includes bibliographical references and index. 
505 0 |a Introduction -- The airport marketing environment -- The market for airport services -- Airport marketing research -- Airport marketing planning -- The airport product -- Airport pricing -- Promotion of airports -- Airport distribution. 
500 |a Electronic resource. 
650 0 |a Airports  |x Economic aspects. 
650 0 |a Airports  |x Management. 
650 0 |a Aeronautics, Commercial  |x Economic aspects. 
655 7 |a Electronic books.  |2 local 
700 1 |a Graham, Anne,  |d 1958- 
710 2 |a ebrary, Inc. 
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