Airport marketing /

Airport marketing /

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Bibliographic Details
Main Author: Halpern, Nigel
Corporate Author: ebrary, Inc
Other Authors: Graham, Anne, 1958-
Format: eBook
Language:English
Published: New York : Routledge, 2013.
Subjects:
Airports > Economic aspects.
Airports > Management.
Aeronautics, Commercial > Economic aspects.
Electronic books.
Online Access:Connect to the full text of this electronic book
Table of Contents:
  • Introduction
  • The airport marketing environment
  • The market for airport services
  • Airport marketing research
  • Airport marketing planning
  • The airport product
  • Airport pricing
  • Promotion of airports
  • Airport distribution.