Tilt : shifting your strategy from products to customers /
"Do you know what your customers want? Renowned Marketing professor Niraj Dawar argues that most companies still look for competitive advantage where it used to be: through activities related to new product creation. But today's advantage comes from interactions of a different sort--those...
Main Author: | |
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Format: | Book |
Language: | English |
Published: |
Boston, Massachusetts :
Harvard Business Review Press,
[2013]
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Subjects: |
BLCC: Stacks
Call Number: |
HF5415.5 .D385 2013 |
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Call Number | Status | Get It |
HF5415.5 .D385 2013 | Available |