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140403s2014 gau obs 000 0 eng d |
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|a 9781577831976
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|a 1577831977
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|a (OCoLC)ocn875570693
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|a GV713
|b .M54 2014eb
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1 |
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|a Miller, Richard K.
|q (Richard Kendall),
|d 1946-
|
| 245 |
1 |
0 |
|a Sports marketing 2014-2015 /
|c by Richard K. Miller and Kelli Washington.
|
| 264 |
|
1 |
|a Loganville, GA :
|b Richard K Miller & Associates,
|c [2014]
|
| 264 |
|
4 |
|c ©2014
|
| 300 |
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|a 1 online resource (465 pages)
|
| 336 |
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|a text
|b txt
|2 rdacontent
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|a computer
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|2 rdamedia
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|a online resource
|b cr
|2 rdacarrier
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|a RKMA market research handbook series
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| 588 |
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|a Description based on online resource; title from title page of PDF file (viewed April 3, 2014).
|
| 504 |
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|a Includes bibliographical references.
|
| 505 |
0 |
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|a Part I: Market summary - Top sports cities - Sports market segments - Advertising & sponsorships - Concessions - Fantasy sports - Game promotions - Licensing - Memorabilia - Participation & recreation - Sporting goods - sports fans - Sports management - Sports travel - Stadiums & arenas - Ticketing - Part II: Sports media - Sports television broadcasting - Sports radio - Sports periodicals - Newspaper sports sections - Sports online - Mobile - Part III: Professional League sports - Major League baseball - National Basketball Association - National Football League - National Hockey League - Major League Soccer - Women's National Basketball Association - Professional Lacrosse - Arena Football League - Minor League Sports Part IV: Individual sports - Cycling - Golf - Tennis - Part V: Motorsports - Indycar - Nascar - Auto racing circuits - Motocross - Supercross Part VI: Fighting Sports, etc.
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|a Electronic resource.
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|a Sports
|z United States
|x Marketing
|v Statistics.
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| 650 |
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0 |
|a Sports
|x Marketing
|v Statistics.
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| 700 |
1 |
|
|a Washington, Kelli D.
|
| 710 |
2 |
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|a Richard K. Miller & Associates.
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| 830 |
|
0 |
|a RKMA market research handbook series.
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|u http://proxy.library.tamu.edu/login?url=http://coral.library.tamu.edu/resourcelink.php?resource=5381
|z Connect to the full text of this electronic book
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| 952 |
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|a Texas A&M University
|b College Station
|c Electronic Resources
|d Available Online
|t 0
|e GV713 .M54 2014eb
|h Library of Congress classification
|
| 998 |
f |
f |
|a GV713 .M54 2014eb
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|l Available Online
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