Applied conjoint analysis /
Conjoint analysis is probably the most significant development in marketing research in the past few decades. It can be described as a set of techniques ideally suited to studying customers decision-making processes and determining tradeoffs. Though this book is oriented towards methods and applicat...
Main Author: | |
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Format: | eBook |
Language: | English |
Published: |
Berlin :
Springer,
[2014]
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Subjects: | |
Online Access: | Connect to the full text of this electronic book |
Internet
Connect to the full text of this electronic bookAvailable Online
Call Number: |
HF5415.2 .R36 2014eb |
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Call Number | Status | Get It |
HF5415.2 .R36 2014eb | Available |