Hooked : how to build habit-forming products /

Hooked : how to build habit-forming products /

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Bibliographic Details
Main Authors: Eyal, Nir (Author), Hoover, Ryan (Author)
Format: Book
Language:English
Published: New York, New York : Portfolio/Penguin, 2014.
Subjects:
New products.
Consumer behavior.
Consumers' preferences.
Table of Contents:
  • The habit zone
  • Trigger
  • Action
  • Variable reward
  • Investment
  • What are you going to do with this?
  • Case study : the bible app
  • Habit testing and where to look for habit-forming opportunities.