Real luxury : how luxury brands can create value for the long term /

Bibliographic Details
Main Author:	Pinkhasov, Misha (Author)
Other Authors:	Nair, Rachna Joshi
Format:	Book
Language:	English
Published:	Houndmills, Basingstoke, Hampshire : Palgrave Macmillan, 2014.
Subjects:	Luxury goods industry. Luxuries > Marketing. Brand name products.