Big social mobile : how digital initiatives can reshape the enterprise and drive business results /

It is easy for today's leaders to fall into the trap of the trendy technology associated with these initiatives, of designing "cool" systems that generate superficial results. But it is not the technology that makes these three initiatives so important, so promising and so misundersto...

Full description

Bibliographic Details

Main Author:	Giannetto, David F., 1968-
Format:	Book
Language:	English
Published:	New York : Palgrave Macmillan, 2014.
Subjects:	BUSINESS & ECONOMICS / Marketing / General. BUSINESS & ECONOMICS / Marketing / Direct. BUSINESS & ECONOMICS / Marketing / Research. Electronic commerce. Social media. Mobile communication systems. Big data. Customer services.