Marketing : real people, real choices /
Main Author: | |
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Other Authors: | , |
Format: | Book |
Language: | English |
Published: |
Upper Saddle River, N.J. :
Pearson Prentice Hall,
[2006]
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Edition: | 4th ed. |
Subjects: |
Physical Description: | xxxii, 592 pages : color illustrations ; 28 cm. |
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Bibliography: | Includes bibliographical references (pages 551-562) and index. |
ISBN: | 0131449680 9780131449688 |