The Copywriter's Toolkit : the Complete Guide to Strategic Advertising Copy /

Written from a real-world perspective by an award-winning copywriter/producer/director, this comprehensive guide is what every writer needs to create powerful, strategic ad copy. Focusing on strategy, technique, and the skills needed to write for different media, The Copywriter’s Toolkit b...

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Bibliographic Details

Main Author:	Berman, Margo, 1947-
Corporate Author:	EBSCOhost
Format:	eBook
Language:	English
Published:	Hoboken : Wiley, 2012.
Subjects:	Advertising copy > Handbooks, manuals, etc. Advertising copy > Handbooks, manuals, etc. Business. BUSINESS & ECONOMICS / Advertising & Promotion. Advertising copy. Electronic books. Handbooks, manuals, etc.
Online Access:	Connect to the full text of this electronic book