Business essentials for strategic communicators : creating shared value for the organization and its stakeholders /

Bibliographic Details

Main Authors:	Ragas, Matthew W., 1977- (Author), Culp, Ron, 1947- (Author)
Format:	Book
Language:	English
Published:	New York : Palgrave Macmillan, 2014.
Edition:	First edition.
Subjects:	Business communication. Corporate culture. Public relations. Finance. Economics. Communications.