The management of luxury : a practitioner's handbook /
"The meaning of luxury and the type of customer that buys luxury continues to evolve. As a result, companies have to constantly rethink their marketing strategies to keep up with consumers' shifting expectations.The Management of Luxury consists of 26 contributions from 51 international ex...
Other Authors: | , , |
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Format: | eBook |
Language: | English |
Published: |
London :
Kogan Page,
[2014]
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Subjects: | |
Online Access: | Connect to the full text of this electronic book |
Internet
Connect to the full text of this electronic bookAvailable Online
Call Number: |
HD9999.L852 M36 2014eb |
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Call Number | Status | Get It |
HD9999.L852 M36 2014eb | Available |