The handbook of mobile market research : tools and techniques for market researchers /

Bibliographic Details

Main Author:	Poynter, Ray
Other Authors:	Williams, Navin, 1972-, York, Sue, 1968-
Format:	eBook
Language:	English
Published:	Chichester, West Sussex, United Kingdom : John Wiley and Sons, Inc., 2014.
Subjects:	Marketing research. Mobile commerce. Mobile communication systems. BUSINESS & ECONOMICS / Marketing / Research. BUSINESS & ECONOMICS / Industrial Management. BUSINESS & ECONOMICS / Management. BUSINESS & ECONOMICS / Management Science. BUSINESS & ECONOMICS / Organizational Behavior. Electronic books.
Online Access:	Connect to the full text of this electronic book