The Business of iPhone and iPad App Development : Making and Marketing Apps That Succeed /

The phenomenal success of the iPhone, iPad and the iPod touch has ushered in a "gold rush" for developers, but with well over 300,000 apps in the highly competitive App Store, it has become increasingly difficult for new apps to stand out in the crowd. Achieving consumer awareness and sale...

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Bibliographic Details
Main Authors: Wooldridge, Dave (Author), Schneider, Michael (Author)
Corporate Author: SpringerLink (Online service)
Format: eBook
Published: Berkeley, CA : Apress : Imprint: Apress, 2011.
Edition:Second Edition.
Online Access:Connect to the full text of this electronic book


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Call Number: QA75.5-76.95
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