Growth hacker marketing : a primer on the future of PR, marketing, and advertising /
"A new generation of megabrands like Facebook, Dropbox, AirBnb, and Twitter haven't spent a dime on traditional marketing. No press releases, no TV commercials, no billboards. Instead they rely on a new strategy-growth hacking-to reach many more people despite modest marketing budgets. Acc...
New York, New York :
HF5415 .H7246 2014
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