Growth hacker marketing : a primer on the future of PR, marketing, and advertising /

"A new generation of megabrands like Facebook, Dropbox, AirBnb, and Twitter haven't spent a dime on traditional marketing. No press releases, no TV commercials, no billboards. Instead they rely on a new strategy-growth hacking-to reach many more people despite modest marketing budgets. Acc...

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Bibliographic Details
Main Author: Holiday, Ryan (Author)
Format: Book
Published: New York, New York : Portfolio/Penguin, 2014.
Edition:Expanded edition.

BLCC: Stacks

Holdings details from BLCC: Stacks
Call Number: HF5415 .H7246 2014
Call Number Status Get It
HF5415 .H7246 2014 Available