Growth hacker marketing : a primer on the future of PR, marketing, and advertising /
"A new generation of megabrands like Facebook, Dropbox, AirBnb, and Twitter haven't spent a dime on traditional marketing. No press releases, no TV commercials, no billboards. Instead they rely on a new strategy-growth hacking-to reach many more people despite modest marketing budgets. Acc...
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Bibliographic Details
| Main Author: |
Holiday, Ryan
(Author) |
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| Format: | Book
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| Language: | English |
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| Published: |
New York, New York :
Portfolio/Penguin,
2014.
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| Edition: | Expanded edition. |
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| Subjects: | |
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