The mindful marketer : how to stay present and profitable in a data-driven world /

Bibliographic Details

Main Author:	Nirell, Lisa, 1961- (Author)
Format:	Book
Language:	English
Published:	New York, NY : Palgrave Macmillan, 2014.
Edition:	First edition.
Subjects:	Branding (Marketing) Strategic planning. Decision making.