Communicating about health : current issues and perspectives /
Main Author: | |
---|---|
Format: | Book |
Language: | English |
Published: |
New York :
Oxford University Press,
[2014]
|
Edition: | 4th ed. |
Subjects: |
Table of Contents:
- History and current issues
- Patient-caregiver communication
- Patient perspectives
- Caregiver perspective
- Diversity in health care
- Cultural conceptions of health and illness
- Social support, family caregiving, and end of life
- Ehealth, mhealth, and telemedicine
- Health care administration, human resources, marketing, and PR
- Health images in the media
- Public health crises and health care reform
- Planning health promotion campaigns
- Designing and implementing health campaigns.