Internet marketing and big data exploration /
The advent of cloud computing and big data has radically altered the important role of innovation as a strategy for responding to the rapidly changing nature of an increasingly interconnected online world. This situation has necessitated revisions in the strategic concepts associated with sustaining...
Main Author: | |
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Format: | Book |
Language: | English |
Published: |
New York :
Palgrave Macmillan,
2015.
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Subjects: |
BLCC: Stacks
Call Number: |
HF5415.1265 .C4885 2015 |
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Call Number | Status | Get It |
HF5415.1265 .C4885 2015 | Available |