Tourism management : analysis, behaviour and strategy /

This book provides in-depth empirical reports on specific topics within five general areas of tourism management and marketing: (1) scanning and sense making; (2) planning; (3) implementing; (4) evaluating actions/process and performance outcomes; and (5) administering. Offering descriptions, tools...

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Bibliographic Details
Other Authors: Martin, Drew, 1961- (Editor), Woodside, Arch G. (Editor)
Format: eBook
Published: Wallingford, Oxfordshire, UK : CABI, 2008.
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Call Number: G155.A1 T59233 2008eb
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G155.A1 T59233 2008eb Available