Tourism management : analysis, behaviour and strategy /

Tourism management : analysis, behaviour and strategy /

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This book provides in-depth empirical reports on specific topics within five general areas of tourism management and marketing: (1) scanning and sense making; (2) planning; (3) implementing; (4) evaluating actions/process and performance outcomes; and (5) administering. Offering descriptions, tools...

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Bibliographic Details
Other Authors: Martin, Drew, 1961- (Editor), Woodside, Arch G. (Editor)
Format: eBook
Language:English
Published: Wallingford, Oxfordshire, UK : CABI, 2008.
Subjects:
Tourism > Management.
Leisure, Recreation and Tourism Economics, (New March 2000)
Marketing and Distribution.
Tourism and Travel.
Decision making.
Evaluation.
Management.
Marketing.
Planning.
Tourism.
Electronic books.
Online Access:Connect to the full text of this electronic book

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