Tourism management : analysis, behaviour and strategy /
This book provides in-depth empirical reports on specific topics within five general areas of tourism management and marketing: (1) scanning and sense making; (2) planning; (3) implementing; (4) evaluating actions/process and performance outcomes; and (5) administering. Offering descriptions, tools...
| Other Authors: | , |
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| Format: | eBook |
| Language: | English |
| Published: |
Wallingford, Oxfordshire, UK :
CABI,
2008.
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| Subjects: | |
| Online Access: | Connect to the full text of this electronic book |
Table of Contents:
- Tourism management theory, research, and practice / Arch G. Woodside and Drew Martin
- Travel motivation : a critical review of the concept's development / Cathy H.C. Hsu and Songshan (Sam) Huang
- Culture's consequences on experiencing international tourism services and products / Arch G. Woodside and Inja Ahn
- Grounded theory of international tourism behaviour : building systematic propositions from Emic interpretations of Japanese travellers visiting the USA / Drew Martin
- Tourist harassment and responses / Jerome L. McElroy, Peter Tarlow and Karin Carlisle
- Deconstructing backpacking / Natan Uriely
- Tourism demand modelling and forecasting / Haiyan Song and Wei Guo
- Market segmentation in tourism / Sara Dolnicar
- Advanced topics in tourism market segmentation / Enrique Bigné, Juergen Gnoth and Luisa Andreu
- When tourists desire an artificial culture : the Bali syndrome in Hawaii / Mark S. Rosenbaum and Ipkin Anthony Wong
- Advertising travel services to the business traveller / Nancy D. Albers-Miller, Robert D. Straughan and Penelope J. Prenshaw
- Interpreting and managing special events and festivals / Marian H. Wooten and William C. Norman
- Theme park tourism and management strategy / Ady Milman
- Tummy tucks and the Taj Mahal? Medical tourism and the globalization of health care / John Connell
- Wine tourism and consumers / Donald Getz, Jack Carlsen, Graham Brown and Mark Havitz
- Complexity at sea : managing brands within the cruise industry / Adam Weaver
- Internationalization and the hotel industry / Colin Johnson and Maurizio Vanetti
- Guests' meetings and hotel group room reservations / Rex S. Toh
- Sport events and strategic leveraging : pushing towards the triple bottom line / Danny O'Brien and Laurence Chalip
- Deconstructing destination perceptions, experiences, stories and internet search : text analysis in tourism research / Ulrike Gretzel, Zhemg (Phil) Xiang, Karl Wöber and Daniel R. Fesenmaier
- Importance- performance analysis (IPA) : confronting validity issues / Jay Beaman and Tzung-Cheng (T.C.) Huan
- Evaluating tourism management programmes : advancing a paradigm shift for achieving highly effective tourism destination management programmes and strategy performance audits / Arch G. Woodside and Marcia Y. Sakai
- Tourist shopping village success and failure / Laurie Murphy, Gianna Moscardo, Pierre Benckendorff and Philip Pearce
- Monitoring visitor satisfaction with destinations using expectations, importance and performance constructs / Paul Fallon
- Tourism's economic contribution vs economic impact assessment : differing roles for satellite accounts and economic modelling / Larry Dwyer, Peter Forsyth, Ray Spurr and Thiep Van Ho
- Sustainability and tourism dynamics / Robert J. Johnston and Timothy J. Tyrrell
- Employee empowerment : a key to tourism success / John E. Timmerman and Richard S. Lytle.