Marketing a theme park.
This tells how Alton Towers launched Oblivion, the world's first vertical drop roller-coaster. Alton Towers has been successful in pulling in families, but is losing its thrill-seeking customers. Marketing staff hope Oblivion will change all that. Much of their 5m marketing budget goes on a TV...
Corporate Author: | |
---|---|
Format: | Video |
Language: | English |
Published: |
[San Francisco, California, USA] :
Kanopy Streaming,
2014.
|
Subjects: | |
Online Access: | Connect to this streaming video |
Internet
Connect to this streaming videoAvailable Online
Call Number | Status | Get It |
---|---|---|
Available |