ESPN : the making of a sports media empire /

Once a shoestring operation built on plywood sets and Australian rules football, ESPN has evolved into a media colossus. A genius for cross-promotion and its near-mystical rapport with its viewers empower the network to set agendas and create superstars, to curate sports history even as it mainstrea...

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Bibliographic Details
Main Author: Vogan, Travis (Author)
Format: Book
Published: Urbana : University of Illinois Press, [2015]

Evans: Library Stacks

Holdings details from Evans: Library Stacks
Call Number: GV742.3 .V62 2015
Call Number Status Get It
GV742.3 .V62 2015 Available