60 minutes. Design thinking /

January 4, 2013 - The term 'design thinking' refers to incorporating human behavior into design. David Kelley and his Silicon Valley company IDEO have used this approach to create some of the world's most iconic products, including the computer mouse for Apple. Charlie Rose reports.

Bibliographic Details

Other Authors:	Davis, Katie, 1959- (Producer), Rose, Charlie (Reporter)
Format:	Video
Language:	English
Published:	New York, NY : Columbia Broadcasting System, 2013.
Subjects:	Kelley, David, > 1951- IDEO (Firm) Creative ability in business. United States. Algeria. Internet videos. Television news programs.
Online Access:	Connect to this streaming video (Alexander Street Press)