The content trap : a strategist's guide to digital change /
"How did the Economist increase revenues from subscriptions when Newsweek and Time were hemorrhaging? How did Tencent create a cash machine from largely free and virtual products in a market with a GDP per capita ten times lower than the U.S.? And in the midst of an industry revolution, how are...
Main Author: | |
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Format: | Book |
Language: | English |
Published: |
New York :
Random House,
[2016]
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Edition: | First edition. |
Subjects: |
BLCC: Stacks
Call Number: |
HB615 .A6825 2016 |
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Call Number | Status | Get It |
HB615 .A6825 2016 | Available |