Six rules for brand revitalization : learn the most common branding mistakes and how to avoid them /

Six rules for brand revitalization : learn the most common branding mistakes and how to avoid them /

Bibliographic Details
Main Authors: Light, Larry (Author), Kiddon, Joan, 1949- (Author)
Format: Book
Language:English
Published: Old Tappan, New Jersey : Pearson Education, [2016]
Edition:Second edition.
Subjects:
Branding (Marketing) > Management.
Brand name products > Management.
Product life cycle.

BLCC: Stacks

Holdings details from BLCC: Stacks
Call Number: HF5415.1255 .L54 2016
 
Call Number Status Get It
HF5415.1255 .L54 2016 Available