Marketing on a shoestring budget : a guide for small museums and historic sites /

Bibliographic Details
Main Author: Pitel, Deborah (Author)
Format: Book
Language:English
Published: Lanham, Maryland : Rowman & Littlefield, [2016]
Series:American Association for State and Local History book series.
Subjects:

MARC

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504 |a Includes bibliographical references and index. 
505 0 |a Marketing basics -- Lay the foundation and build a brand -- Find your audience and make a plan -- Press releases, print media, radio, & tv -- Creating and maintaining a website -- Email newsletters, marketing, and Internet advertising -- Social media -- Social media platforms -- Blogging and business partnerships -- More marketing tips and tricks. 
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650 7 |a Museums  |x Public relations.  |2 fast  |0 (OCoLC)fst01030197 
651 7 |a United States.  |2 fast  |0 (OCoLC)fst01204155 
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