Marketing on a shoestring budget : a guide for small museums and historic sites /

Marketing on a shoestring budget : a guide for small museums and historic sites /

Bibliographic Details
Main Author: Pitel, Deborah (Author)
Format: Book
Language:English
Published: Lanham, Maryland : Rowman & Littlefield, [2016]
Series:American Association for State and Local History book series.
Subjects:
Museums > United States > Marketing.
Museums > Public relations > United States.
Museums > Marketing.
Museums > Public relations.
United States.
Table of Contents:
  • Marketing basics
  • Lay the foundation and build a brand
  • Find your audience and make a plan
  • Press releases, print media, radio, & tv
  • Creating and maintaining a website
  • Email newsletters, marketing, and Internet advertising
  • Social media
  • Social media platforms
  • Blogging and business partnerships
  • More marketing tips and tricks.