Hit makers : the science of popularity in an age of distraction /

"Nothing "goes viral." Each blockbuster has a secret history of power, influence, dark broadcasters, and passionate cults that turn some new products into cultural phenomena. Atlantic Senior Editor Derek Thompson uses the tools of economics and psychology to reveal the secrets of what...

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Bibliographic Details

Main Author:	Thompson, Derek, 1986- (Author)
Format:	Book
Language:	English
Published:	New York : Penguin Press, 2017.
Subjects:	Consumers. Popularity > Social aspects. Marketing > Social aspects. Product management.