Gothelf, J., & Seiden, J. (2017). Sense & respond: How successful organizations listen to customers and create new products continuously. Harvard Business Review Press.
Chicago Style (17th ed.) CitationGothelf, Jeff, and Josh Seiden. Sense & Respond: How Successful Organizations Listen to Customers and Create New Products Continuously. Boston, Massachusetts: Harvard Business Review Press, 2017.
MLA (8th ed.) CitationGothelf, Jeff, and Josh Seiden. Sense & Respond: How Successful Organizations Listen to Customers and Create New Products Continuously. Harvard Business Review Press, 2017.
Warning: These citations may not always be 100% accurate.